Step #2: Ask these questionsĭuring your research, focus on answering the four questions below. These have valuable conversations about Honda’s brand and products, offering an authentic glimpse into the lives of Honda customers. With a little searching, I’ll bump into these subreddits: r/PreludeOwners, r/Honda_XR_and_XL, and r/Honda. For example, let’s say I’m a brand manager at Honda.
Make a list of the popular subreddits for your topic and common questions that people ask. Now, spend an hour or so doing some keyword searches. With this tool, you can filter irrelevant subreddits, keywords, and old posts. This free tool adds advanced searching and filtering options to Reddit.
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Install the free Reddit Enhancement suite You can also use the following search operators to get started: title:keyword (example, title:Honda), subreddit:keyword (example, subreddit:Honda) and URL:keyword (example, URL:). It can take a bit of work to find the right communities. To start, find a subreddit filled with your target customers. Using Reddit to conduct market research: A step-by-step guide Step #1: Find where your customers are hiding Find the right subreddit That’s why most Reddit users will create a temporary ‘throwaway’ account they’ll use to post a comment and then never use again. If you post something and it attracts attention, Reddit users will look at your comment history and expose your personal information. Reddit users are talented internet sleuths. Throwaway account = This is a popular phrase you’ll hear on Reddit. This ensures that every post has a fair chance of rising or falling based on the community’s votes. For example, if 10 people downvote my post and 11 people upvote my post, I’d have a score of 1. Your post score is balanced by downvotes and upvotes. This system ensures that interesting content stays at the top and spam sinks to the bottom. If a user says something smart or funny, it will gain upvotes. If a brand manager comes in and posts a link to a new Pepsi contest, users will likely downvote that post, pushing it to the bottom. For example, let’s say Reddit users are having a discussion about Pepsi. In Reddit, users quickly downvote or upvote content. In most social media sites, a lot of garbage content floats to the top of the feed. If you submit a link that other users appreciate, you’ll gain points.ĭownvote/upvote = This is the golden economy that keeps Reddit valuable. Karma = This is a Reddit point system that rewards users who contribute to the community. Reddit gold = Users will “gift” each other a premium subscription to Reddit if they think a comment is particularly funny or valuable to the community. Some subreddits attract millions of monthly views others attract a tiny group of dedicated people. Subreddits = niche communities often related to specific interests.
This makes it hard to follow and understand why certain things are popular on Reddit until you regularly read these threads. These conversations will often be self-referential to moments in Reddit’s history or obscure memes. For example, someone might post a funny link but the main attraction will be the funny and witty dialogue between different users.
These users are more interested in conversations rather than content. Vendors who try to post here will often be mocked or kicked out.ĭedicated Reddit users will join communities that appear confusing to an outsider. It’s simply people talking to each other and sharing things. Here, the content is less frequent and not viral. For example, a music lover might subscribe to a subreddit about learning guitar. These communities are divided by themes such as science topics, news, hobbies, and Reddit inventions such as the “Ask Reddit” format, where the community answers questions.Ĭasual Reddit users will often join a specific subreddit related to their passion or profession. By subscribing to popular communities (called subreddits), you’ll get an endless firehose of viral content. Like Snapchat, Reddit is confusing to people who don’t use it. Reddit 101 ( skip this section if you already use Reddit)
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